Retail store selling has evolved. These days, a sale doesn’t rely entirely on the product anymore. Marketing, accessibility, pricing, and other factors – they all form part of what drives consumer behaviour.
One important and emerging trend that affects sales is store layout. A retail store layout can be an important driving factor from getting or losing a paying customer. It undeniably has a big impact on sales.
That is why retailing giants, and even small but serious retailers who can afford, spend a considerable amount of money hiring interior designers and visual merchandisers to help them with their store layout. Design strategies are more technical than ever before and shop owners don’t mind investing as long as it can rake in sales.
In order to create a pleasant store ambience, Stagefront Music sought Portable Partitions for their mobile divider needs. They are a specialty store selling quality musical instruments and accessories to meet the needs of budding young musicians and seasoned professionals. They have an online store as well to cater to those who are geographically unable to go to their retail store in Keilor East, Victoria.
Stagefront Music needed to install mobile dividers in their retail store to section off their merchandise, grouping them based on the type of musical instrument or accessory (i.e. guitars, percussions, amplifiers, guitar effects, other instruments). The mobile dividers also served as a partition that splits the showroom from the stockroom.
As a result, the 360 Acoustic Portable Room Dividers created an aisle layout in the store that steers customers from one section to another. The mobile dividers also allowed good visibility for all the products on display. And because the dividers ‘clustered’ the merchandise, customers now have easy access to browse through the products for a pleasant shopping experience. The owners can even use the pinnable fabric surface to pin posters of their products or anything related to music that would help them eventually make that sale.
The dividers also have options for different configurations – straight line, L-, or curved shape – perfect for retail stores. And because the 360 Acoustic Portable Room Divider is easy to move, setup, and keep, changing store displays will always be a breeze.